Today’s businesses compete on data. Whether it is increasing manufacturing yields, boosting marketing ROI or improving customer satisfaction, businesses want to improve their bottom line using data-driven insights.
A survey conducted by the Aberdeen Group titled Data, Discovery, Action in early 2013 found that more and more enterprise decision makers want or need analytical capability to understand their data well. While performing their tasks in CRM, ERP and other business applications, they are looking for better visibility, better reporting and quicker access to performance metrics. Due to this growing interest in analytical engagement, ISVs are powering their products with information visualization capabilities that will help their users get data-driven insights.
10 Products that added Dashboards to Improve their Value Proposition
1. Bit.ly’s Enterprise Version with Advanced Dashboard Features
Launched in 2008, Bit.ly was just a URL shortening service to begin with. In 2009, it announced the launch of its Pro version (which was also free) which allowed publishers to use their custom short domain names to point to pages on their sites.
In addition to this, the Pro version also included a dashboard which provided a real-time view of how a given publisher’s content is being distributed across networks like Twitter, Facebook and MySpace and services like email, SMS and instant messenger.