Search: Principles of Data Visualization

Data visualization can be an incredible driver for communicating key business information. It helps present a visual narrative that’s easier to digest for those without the time to pour over large swaths of text (think CxOs, busy senior management, or even millennials with a time crunch). In fact, these days, that’s most of us -… Read More »

In 2010 when Greenpeace posted a viral video highlighting Nestlé’s use of palm oil produced from unsustainable practices which destroy the major habitats of orangutans, it did what any brand in panic mode do. It forcefully tried removing the video. A severe back lash and protests from all social media communities followed. Nestlé had learnt… Read More »

This is the second post in our Data Visualization in Education series where we showcase how different universities are using data visualization in a meaningful way. Cornell University is an American private Ivy League research university located in Ithaca, New York. Founded in 1865 by Ezra Cornell and Andrew Dickson White, the university imparts education in all fields of knowledge—from the classics to the sciences, and from the theoretical to… Read More »

This is the fifth and final post in our series ‘Principles of Data Visualization’ #PoDV In the past few weeks we discussed the goals of data visualization, and how preattentive attributes and analytical patterns enable us to process visual information. However, when designing visualizations we often want to highlight certain aspects of the visual over… Read More »

This is the third post in our series ‘Principles of Data Visualization’ #PoDV We started off this series discussing the importance of data visualization in business, and then moved to the two goals in data visualization - explanation, and exploration. Now that we're aware of how data visualization functions in business scenarios, let's dive into… Read More »

This is the second post in our series ‘Principles of Data Visualization’ #PoDV Whether you create visualizations for product dashboards, or interact with them in your day-to-day work, one way to get the most out of visualizations is to understand the goal behind any visualization. It sets the right expectations before you begin to create… Read More »

This is the first post in our series ‘Principles of Data Visualization’ #PoDV How often have you bolted on a dashboard to an almost finished product, and promptly shipped it? How often have you built a business dashboard using the most convenient chart type you could get your hands on in five minutes? How often… Read More »

This is the fourth post in our series ‘Principles of Data Visualization’ #PoDV Over the past few weeks we’ve been discussing the goals of data visualization, and how our eyes and brain process visual information. This week we’ll go deeper than the physical process, and understand the fundamentals of visual processing. First, let’s look at… Read More »