Let’s say you want to go out for an expensive dinner. But since it is expensive, you want to make an informed decision about where to go. So you pick up a set of magazines that review such restaurants. And to help you decide, you plot the ratings in a visual format, say a separate column chart for each magazine.
If you have ever done anything web, chances are you have heard of Google Analytics. Heck, you would have dived into it and spent countless hours together. It does a great job of pulling out vital stats from the ocean of data that website analytics can be, and presents it to us in an easy-to-understand way. There are some very valuable reporting lessons we can learn from Google Analytics that we will discuss here.
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