Creating a Twitter dashboard is not an easy task. With Twitter analytics being the cynosure of every web marketer, creating a dashboard that fulfills all their needs is a deeply involving task. A media outlet, generally being a one-way broadcast, would really like to understand whether it is having a meaningful conversation on Twitter. A literary reviewer would like to know how many times his beautiful quote has been favorited or retweeted. With all of these in mind, we decided to take the plunge ourselves and create a Twitter dashboard of our own – FusionTweet! We’ve managed to keep it intuitive and informative, and are very happy about the delicate balance we’ve achieved. Let us walk you through the process of how we created FusionTweet.
If you have ever done anything web, chances are you have heard of Google Analytics. Heck, you would have dived into it and spent countless hours together. It does a great job of pulling out vital stats from the ocean of data that website analytics can be, and presents it to us in an easy-to-understand way. There are some very valuable reporting lessons we can learn from Google Analytics that we will discuss here.
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